NextMapping™ Coaches

Leadership Coaching Needed to Create Future Ready Leaders

Do you feel confident about the future? Are you excited about the possibilities for you and your business in the future? Does your company have the strategies and tools to lead change?

Our NextMapping™ coaches and consultants will provide you with the frameworks, support and guidance to create your best possible future. Every successful person uses a business coach or leadership coaching in the form of a mentor/coach/guide.

Our NextMapping™ certified business coaches will partner with you to build strategy, inspire your future of work mindset and help you develop the skills needed for you to thrive and excel in fast paced and fast changing times.

Meet Our NextMapping™ Coaches


Cheryl Cran is the founder of NextMapping™/ and the CEO of parent company Synthesis at Work Inc.

Recognized as the #1 Future of Work influencer by Onalytica, and author of 7 books including “NextMapping™ – Aniticape, Navigate and Create the Future of Work”. Other book titles include “The Art of Change Leadership – Driving Transformation In a Fast Paced-World” (Wiley 2015), “101 Ways to Make Generations X, Y and Zoomers Happy at Work” (2010) and 4 other books on the ultimate leadership skills needed to be future of work ready. Cheryl’s future of work thought leadership has been featured in publications such as Huff Post, Forbes, IABC Magazine, Law Magazine, Metro New York, Entrepreneur Magazine, Readers Digest, CBS Online, NBC Online, Fox Online and more. For over two decades Cheryl has built a reputation for delivering extraordinary value to clients that include AT&T, Bell Mobility, Omnitel, Gartner, British Telcomm, Manulife, as well as mid-sized companies and entrepreneurs in industries that include technology, health, agriculture, finance, insurance and more. NextMapping™ was developed as a proprietary business solution brand that encompasses all of Cheryl’s work and research on the future of work and the leadership needed to navigate change in the workplace. It’s time to not just hear about the future but to use NextMapping™ to get there! Technology in the workplace must be used to prepare for the future with a focus on how technology can enhance outcomes for people. The common theme of all of Cheryl’s life’s work is a ‘people first’ and digital second approach to create a more human future, helping companies to build the leadership capacity needed to ‘change the world through business.’


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Hélène Hamilton is an ICF certified coach and brings diverse experiences and many client success strategies to the NextMapping™ team.

Her background includes over 30 years of leadership experience including 15 years as a senior executive. Hélène brings expertise in organizational development and Human Resources. Her clients appreciate her ability to help them with creative solutions in an increasingly complex world.

She it the author of “The Best Kept Secret to Engaging Staff” (2017) and is certified in Nova™ Profile and other leadership tools.

The industries she works with includes healthcare, public sector, education and small businesses.

Hélène’s workshop and coach clients appreciate her ability to gain context quickly, her strategic thinking and for her adaptable approach to helping leaders and team members build on their strengths to be future ready now.


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Ashley Farren is a certified NextMapping coach and consultant. We are pleased to have Ashley on the NextMapping™ team.

Ashley is deeply insightful, strategic and collaborative. She has a vast history of success in strategic initiatives for global companies.

Her career history includes 12 years in Singapore in strategic HR Business Partner roles working for Multinational companies across various industries including Hi Tech, FMCG, Mining.

For  6 years, Ashley worked for Autodesk, strategically leading the HR function for the Global Engineering function including two large offshore sites in Singapore and Shanghai (1200 employees) and teams in the US & Europe.

Prior to this, she spent 12 years at Unilever working across Asia, Africa, the Middle East supporting multiple business functions (including IT (Infrastructure and Business Systems)/ Customer/ Sales, Marketing and as a Learning and Development Managers.

During this time she supported the Infrastructure Organization at a regional level establishing a global shared service function, and managing the implementation across Africa and the Middle East, additionally managing large outsourcing initiatives.

During her 22 year corporate career, Ashley has facilitated and program-managed large organizational changes including multiple reorganizations/ restructures. She has lead change management initiatives and programs, established talent and performance management processes, implemented diversity and inclusion initiatives coached senior leaders and managers, driven employee engagement programs, facilitated the establishment of HR processes.

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Crystal Metz is a highly successful entrepreneur and team leader. We are pleased to have Crystal as our entrepreneur focused NextMapping coach.

As a NextMapping™ coach, she brings drive, enthusiasm and proven track record to help her clients create more success, breakthrough barriers to success and create new strategies to create what’s next. Crystal is the owner of Crystal Metz Insurance a #1 insurance company. Since inception Crystal Metz insurance has outpaced its competitors and under Crystal’s leadership continues to grow despite being in a rapidly changing industry year over year. Crystal credits her business success to being born and raised in a farming family. At a young age, she learned the management skills and a passion for business. Her favorite activity when she was a child was to pretend to be an office manager. Her other favorite activity as a child was to excel in collegiate sports where she learned the value of both leadership and team approach. At 22 years old, she graduated from U of S and CDI College with a diploma in Business Management, soon after she began a career in real estate. Shortly after starting her real estate career she opened her own Century 21 Brokerage in Medicine Hat. After an extremely successful career in real estate Crystal shifted her entrepreneurial focus to insurance and opened Crystal Metz insurance. She credits her success to her team – she has built her business by finding the right people and sharing leadership. Her team loyalty is one of her proudest accomplishments as an entrepreneur.

Crystal believes in giving back and is community-minded She is a volunteer for her local SPCA (BOD), and Food Bank. Recognition for Crystal includes 2014 Chamber Business of the Year Award, 2016 the Chamber of Commerce Community Involvement and Chamber of Commerce Award of Excellence. As a NextMapping coach Crystal’s focus on people is one of her great gifts. She challenges people to explore what makes people happy and then to go for it. Her passion is to help people build and strengthen their abilities, gain confidence, help them grow and to achieve the impossible.


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