NextMapping Future of Work Blog

Cheryl Cran

Welcome to the Future of Work blog – this is where you will find posts on all things related to the future of work.

We have guest bloggers that include CIO’s, Behavioral Scientists, CEO’s, Data Scientists including posts by our founder Cheryl Cran.

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4 Surprising Trends Impacting The Future of Work

March 25, 2019

There are 4 surprising trends impacting the future of work.

When we think of future of work we often hear and think of AI and robots.

However there are some surprising trends that are impacting the future of work that are all about very real human values shifts. The reality of ‘technology fatigue’ is in full force. The pace of digital transformation has created many ‘change weary’ workers. There is a boomerang effect creating a desire for a workplace that is engaging and meaningful.

  1. Mix of Nostalgia and Future Focus

With the influx of technology and automation many employers are seeking ways to help workers feel more connected and engaged. The trend of people seeking nostalgia is impacting the workplace too. For example the same people who use Spotify and watch Netflix are also enjoying vinyl record players. The trend of mixing nostalgia with future is impacting work in that workers are looking for ways to ‘gather’ in a meaningful way. Story telling is making a resurgence as employees seek to make meaning of their work. Leaders who deliver the snazzy powerpoint presentations need to build ‘story’ into the narrative especially if the topic is about technology or digital transformation. An idea for the workplace is to provide a vinyl record player in the lunch room and make it a team activity to choose ‘music’ of the hour.

2. Redefining “Masculine” and “Feminine”

In the workplace the rules around what it means to be ‘male’ or ‘female’ are shifting. The future is about honouring the traits of gender and having a focus on integrating the attributes of masculine and feminine. For example where being bold and aggressive is a ‘masculine’ quality it is a quality necessary in certain situations and can be attributed to men or women. Conversely being sensitive and caring is a ‘feminine’ quality and in certain situations is a valuable approach used by both men and women. In the future the focus will be on ALL attributes being integrated into a human approach regardless of gender. Redefining masculine and feminine helps to eliminate gender bias. In the past ‘people skills’ were viewed as ‘soft or feminine’ . People skills were seen as not as important as driving business, when in fact the future demands that leaders and teams have traditional masculine approaches such as driving business AND elevated people skills.

3. Daily and Incremental Innovation Focus

With innovation a buzz word and a focus for many organizations there has also been a backlash. A Workfront report found that many workers say they do not have TIME to innovate. The report also goes on to say that workers do not feel that employers provide opportunities for innovation. The focus is shifting from ‘big innovation’ which is often results in workers thinking of building on what has been done in the past. The trend is towards workers building the ‘daily innovation muscle’. This means helping workers think of ways to create in real time during the job not as a separate activity. Shifting the focus of innovation as a concept into real daily action is a future trend impacting the future workplace.

4. Empathy at Work

The other very human trend is the increase of emotional intelligence in the workplace. In the past emotional intelligence was grouped in with ‘people skills’ and was not seen as a necessary skill. In the future he or she who has the ability to empathize, relate and connect to people will have great advantage. The empathy trend is impacting companies as they compete to attract and retain workers. Everyone in the workplace benefits when workers have developed the ability to empathize. Empathy is the ability to view people and situations from a multiple perspectives approach. 87% of CEO’s agree that companies financial results is linked to empathy.

These trends are directing the reality that people want to feel and be treated as humans beings more now than ever before. While technology innovation continues to rapidly progress equal attention needs to be paid to the impact on people. Leaders and companies that stay abreast of the ‘human behaviour trends’ will have the opportunity to stay ahead of the competition as it relates to ‘attracting and keeping good people’.