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Clearly Defining Your Leadership Brand: Insights From Our LinkedIn Live

April 8, 2024

Being a leader today is not for the faint of heart. It requires stamina, resiliency, high levels of self awareness and a keen desire to help people grow.

Today’s leader needs to be a visionary, a coach, a strategist, and a change leader.

Being a dynamic leader requires a unique blend of knowing your personal values, enhancing your professional skills, and having a compelling vision.

Recently, my co-founder of Super.Crucial.Leader Retreat and EVP of BelieveCo Brad Breininger and I held a LinkedIn Live event.

We discussed the crucial need for leaders to have a clearly defined leadership brand in the fast changing workplace dynamics of today.

The high level takeaways are in this blog and you can also watch the session on LinkedIn.

Understanding Leadership Brand:

At its core, your leadership brand is the culmination of how you are perceived by others and the values you represent as a leader. Your leadership brand is what you are known for and what you stand for.

It goes beyond the tangible achievements and focuses on the intangible aspects that define your leadership style and approach.

During our LinkedIn Live session, Brad Breininger emphasized the importance of introspection and self-awareness in defining your leadership brand. Understanding your strengths, weaknesses, values, and aspirations lays the foundation for crafting a compelling leadership identity.

Aligning Values with Actions:

A pivotal aspect of cultivating a robust leadership brand lies in aligning your values with your actions. Authenticity plays a crucial role here – leaders who genuinely embody their values are more likely to garner trust and respect from their teams.

Brad highlighted the significance of consistency in behavior and decision-making. By staying true to your values and demonstrating integrity in every interaction, you not only reinforce your leadership brand but also inspire others to emulate similar principles.

Building Credibility and Trust:

In today’s interconnected world, building credibility and trust is paramount for effective leadership. Your leadership brand serves as a testament to your credibility – it reflects your track record, expertise, and ability to deliver results.

During the LinkedIn Live session, Brad shared strategies for enhancing credibility, including staying informed about industry trends, fostering open communication, and being receptive to feedback. By actively seeking opportunities to add value and demonstrate expertise, leaders can solidify their reputation and earn the trust of their teams.

Adaptability and Growth:

The concept of leadership brand is not static – it evolves over time as you gain experience, encounter new challenges, and refine your skills. Embracing a growth mindset is essential for staying relevant and adaptable in an ever-changing business landscape.

Brad underscored the importance of continuous learning and self-improvement in shaping your leadership brand. Whether it’s seeking mentorship, pursuing professional development opportunities, or stepping outside your comfort zone, investing in personal growth is key to staying ahead as a leader.

As a leader, your brand is your most valuable asset. It encapsulates your identity, values, and aspirations as a leader, shaping how you are perceived by others and the impact you have on your organization.

Want to be on the leading edge of change and reinvigorate your leadership brand, learn new levels of change leaderahip for hybrid work place and give yourself the competitive edge?

Join us at Super.Crucial.Leader retreat in Vancouver, BC, find out more here.

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