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Our Founder Cheryl Cran

Preparing everyone for a brighter future

Our mission is to create a better world through business. NextMappingTM is our way.

We are a team united by our commitment to guide people, teams and organizations towards a future that adds massive value to employees, clients and business outcomes. We do that by applying our unique NextMappingTM process to help organizations predict change and see the future now. We provide the tools, resources, insights and training to help our clients achieve a competitive advantage and breakthrough success.

The time for NextMapping™ Your Future is Now! We can help – choose one:

I want to learn more about NextMapping™ for Leaders
I want to learn more about NextMapping™ for Teams
I want to learn more about NextMapping™ for Entrepreneurs

Meet our NextMapping founder

Cheryl Cran

Cheryl Cran is the founder of NextMapping™/, creator of the NextNow podcast and the CEO of parent company Synthesis at Work Inc.

Named #1 Future of Work influencer by Onalytica, and in the top ten future of work experts by GoCatalant.

She is on the Fast Company Magazine Executive Board and a faculty member of ExecOnline.

Cheryl is the author of 10 books including her newest, Super.Crucial.Human and her bestsellers, “NextMapping – Anticipate, Navigate and Create The Future of Work” and “The Art of Change Leadership – Driving Transformation In a Fast Paced-World”.

Cheryl’s thought leadership on the future of all things including work, society and life has been featured in publications such as Fast Company, Huff Post, Forbes, Metro New York, Entrepreneur Magazine, Reader’s Digest, CBS Online, NBC Online, and more. For over two decades Cheryl has built a reputation for delivering extraordinary value for clients that include Amazon, Upwork, AT&T,, Gartner, Scottish Water, ExecOnline and more.

Clients rate her keynotes on hybrid workplace, the human future, the future of leadership and leading hybrid teams as being inspirational, research based and highly relevant to the fast changing now and future workplace.

Cheryl brings unique multiple perspectives to her clients, gained by years of successfully working with a multitude of organizations.

Her multi-industry experience and successful track record provides unparalleled value to her clients.

Cheryl helps leaders and teams to increase perspectives to expand opportunities, to identify patterns of success, and to learn and grow at the speed of change.

NextMapping™ was developed as our proprietary business solution brand that encompasses all of Cheryl’s work and research on the future of all things including work and the ‘future ready skills’ needed by leaders and teams to navigate change in the workplace.

Cheryl is not a futurist that just shares trends, she is a pragmatic optimist who is a future of work (all things) expert helping her clients to ‘create the future now’ by ‘leading the changes needed’ to get there.

It’s time to not just hear about the future but to create change and use models and tools developed including our proprietary NextMapping™ process to get there!
The common theme in all of Cheryl’s life’s work is to change the world through business.

Cheryl is passionate about helping leaders and teams develop the crucial human skills needed to lead a human focused future where we leverage technology to automate the mundane so that we can elevate the humane.

Our NextMapping strategists

Our Certified NextMapping™ Strategists are trained and certified by Cheryl Cran to look at your business through the same filter that Cheryl does with all of her global clients.

They will give you direct 1-on-1 feedback as to how her philosophies and NextMapping™ structures, training and processes would benefit you and your company and empower you with the strategies to be prepared for the Future of Work and take your business to the next level.


As featured in


Named #1 Future of Work Influencer


A graduate of the exponential innovation program

Singularity University

Named in the top 10 Top Future of Work Moves & Shakers in


Need our help?

We’ve got you covered – reach out we would love to connect with you.

Did you know?

88% of Workers Believe AI Will Improve Their Lives

29% of Workers Say Their Managers Are Good at Human Leadership

34% of Workers Are Engaged in the Hybrid Workplace

2030 Workplace Will Require Emotionally Intelligent & Culturally Astute Leaders


Practical, inspirational and tactical - Cheryl delivers!

Empathetic yet able to hold people accountable in an inspirational way - Cheryl is fantastic.

Cheryl’s predictions on human behavior and the future workplace have been spot on!

Leadership Retreats

Are you a CEO, senior leader, a newly promoted senior leader or an entrepreneur?

Gain the ‘human’ advantage attend a Super.Crucial. Leader retreat where you will:

  • Breakthrough any biases, perspectives and limiting beliefs to radically transform your leadership success
  • Learn tactics and hacks to increase your energy, your bandwidth and your outputs
  • Reinvent your leadership ‘brand’ by getting crystal clear on your unique leadership ‘gifts’

Cheryl’s newsletter

The latest insights on the future of all things delivered straight to your inbox.

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