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Social Media Case Study with Proctor & Gamble – The Key is Creativity

Social Media Case Study with Proctor & Gamble – The Key is Creativity

Proctor & Gamble has gotten clever with using social media to entice it’s buying demographic. Their buyers are women between the ages of 25-54 with children at home. This target market spends an average of 484 minutes on Facebook which is 14% more time than Facebook’s typical user.